Milano Fashion&Jewels
14* - 17 September 2024
(*Saturday by invitation only)
fieramilano, Rho
Milano Fashion&Jewels
In collaboration with Poli.Design, in September 2022 the event presented guidelines that we find in current trends.
During the last edition of September 2022, Homi FASHION&JEWELS presented ideas, suggestions and insights on the evolution of contemporary costume, suggesting those stylistic inspirations that are today the basis of the most current concepts.
Two macro themes were identified by the survey conducted with the collaboration of Poli.Design, each developed through four related microtrends:
Beyond Bodies seeks uniqueness through extravagant and daring shapes that use the body as a source of inspiration. Silhouettes tracing anatomical profile, face ornaments and details of the human figure become the stars of this trend. A trend for people who like to leave their mark. Extroverted and curious about all that is unconventional, they use the body as a means of expressing their identity, in a continuous metamorphosis in line with contemporary aesthetics.
Tradition and innovation meet and merge to find expressive shapes in surfaces and volumes that look to the past and reinterpret it through contemporary solutions. Somewhere between curiosity for everything through new languages and ways of expression, and nostalgia for what is in the past, the Supercraft audience is led in its choices by its attention for social and environmental sustainability.
It describes worlds that seemed so far away but are actually becoming reality. Nature regaining the upper hand, winning over waste, superficial choices and becoming the priority for consumers and companies. Sustainable actions such as the use of recycled materials or the new life of objects are key. At the same time, the fear that the Earth is no longer enough, accelerates the exploration of the universe.
Nature Supremacy tells of nature’s supremacy over the artificial world. A protagonist of the present, the natural world is enhanced, safeguarded and used as formal inspiration.
Space on Earth takes the formal and superficial inspirations that come from space and transfers them into the real world. Spacesuits, futuristic-looking inflatable accessories and alien spacecraft descend to Earth to invade it with their aesthetics.
It emphasizes the beauty of contrasts, freedom of expression, indifferent to the judgment of others. In a contemporary context where likes dictate fame, success or define a person's talent, this trend aims to redefine the importance of being and not liking. It thus explicitly declares when one is trying to be something that one is not; excesses are not hidden but peculiarities are enhanced.
Wannabe is what one would like to be. It is a race against stereotypes interrupted by the urge to express oneself, a desire to play the role of someone else, an awareness of the impossibility of achieving the myth of perfection.
Overflow captures the beauty of the soft shapes of the body and its irregular, welcoming softness. Narrow volumes, defined by too narrow containers, become manifestos for free self-expression.
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