The man according to Bikkembergs and his jewels

fieramilano, Rho
17_20 FEB 2023

News

The man according to Bikkembergs and his jewels

Bikkembergs leading fashion company explores the world of Jewels in every detail to create sporty chic looks for men's fashion.

In March, Bikkembergs will introduce to HOMI Fashion&Jewels’ visitors its first jewellery collection thus expanding its vast lifestyle product offer focused on luxury sportswear, fitness and vitality.

 

In fact, the company has created a new collection from a manufacturing and distribution license agreement signed with Arkano S.r.l., a company specialised in the creation of men's jewellery, so as to guarantee quality also in this fashion accessory sector.

 
A collection that includes bracelets, necklaces and rings by creative director Lee Wood and embodying the strong link between style and sport.
Fashion jewellery collection is in steel and is split into three lines: "BAND" encompasses a series of innovative variations on the theme of the logo, while keeping its identity intact through pure bracelets made available in four colours, pendant medals and band rings featuring the brand identity symbols. GEOMETRICS, inspired by the soccer ball, one of the brand's most identifiable symbols, embodies its sharp character conveyed then in the multifaceted lines of the jewels. The soccer ball with the logo is found only in the screwed-in fasteners" - they tell us- "EMBOSSED, through strong and contemporary lines reminiscent of Bikkembergs’ traditional letter prints. The design features the logo lettering, which stands out from the base in terms of colour, texture and height."

 

Minimalism brought to maximum level that can be found even in the smallest detail and typical of a Bikkembergs’ man.