Milano Fashion&Jewels
14* - 17 September 2024
(*Saturday by invitation only)
fieramilano, Rho
Milano Fashion&Jewels
Made in Italy, sustainability and colours capture the attention of young people.
It is always very important to keep up with the times, but the key to success - most of the time - is through the tool of predictability, in being able to translate certain desires or needs into response or fulfilment. And it is from here that HOMI Fashion&Jewels Exhibition was launched to offer practical support to all those in the sector who gravitate around the exhibition dedicated to the world of bijoux, trendy jewellery and fashion accessories.
A path that starts from Generation Z, those who were born between the end of the 90s and the end of the 2000s: the intent is to increasingly shorten the distance between the very young and the market. This is how we have given a voice to the students who participated in the last edition, in anticipation of the next event, scheduled for 18-21 February 2022.
This is what emerged: "gen Z was struck above all by the strong, vitamin-rich colours, the use of bright and sometimes flashy gold, which hints at a typically baroque style, reinterpreted in a contemporary way. The modernity of the lines can be found, for example, in the so-called Belcher chain with interlaced links, which appeared frequently in the collections of the designers present. The young students have also noticed and reported an increasing attention to the theme of sustainability: widespread among creatives, the use of recycled or alternatively low environmental impact materials. The focus on Made in was indeed one of the main themes of this edition, and the various practices linked to green and upcycling are, in fact, among the founding values of the production of most of the exhibiting brands".
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