Visions, trends and markets are the protagonists of digital talks at HOMI Fashion&Jewels Exhibition

fieramilano, Rho
18-20.09.2021

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Visions, trends and markets are the protagonists of digital talks at HOMI Fashion&Jewels Exhibition

The Webinar "Slow Renaissance and Inner Identity: Future Trend Scenarios for Accessory and Jewellery" that took place on 26 November inaugurated the new training path of HOMI Fashion&Jewels Exhibition, in partnership with Fiera Milano Media – Business International, set to accompany the event's entire reference community until the physical events scheduled for March and September 2021.

 

In light of a phygital transformation of exhibition events, blending the physical and digital as the term suggests and by organising these digital talks, HOMI Fashion&Jewels Exhibition aims to broaden and continue the experience of event days, creating opportunities for discussion, the sharing of experiences, stories, visions, market orientations, tackling main topics of the sector, proposing all the latest and anticipating new trends.

 

During this first event, sector guidelines to be followed over the next few months were illustrated, along with future scenarios in the field of accessories and fashion jewellery, in terms of aesthetics, formality, material and innovation, thanks to data that has emerged from the survey and study carried out in collaboration with the Politecnico di Milano.  A fascinating debate, with guests, professionals and experts of the sector like Susanna Testa, Researcher, Department of Design, Politecnico di Milano; Beatrice Rossato, PhD Candidate, Department of Design, Politecnico di Milano; Paola Coti, Founder and Creative Director of Aonie, Simona Scala, Creative director of Ornella Bijoux, moderated by Alba Cappellieri, Full Professor, Department of Design,Politecnico di Milano and coordinator of the study, who explains how:    

 

 "Italian skill lies not just in its production but in its know-how, the combining of the manual and the technological, with the same dexterity applied to both fashion jewellery and luxury jewellery, micro businesses and large firms. Considering such a heterogeneous context, it is impossible to envisage one single guideline for the sector. In this regard, our research for HOMI Fashion&Jewels has identified two main future directions - Slow Renaissance and Inner Identity - from which eight micro-trends stem, each aiming to forge better defined aesthetic, stylistic, material and production guidelines. Slow Renaissance tells of a rebirth as gradual illumination, a consequence of the darkness of the crisis. Art, science and culture flourish once more thanks to a return to classicism, gravitating towards the origin and naturalness. A response to a dark period that examines the resources of the individual, the digital and the invisible with the aim of making up for lost time with small daily pleasures. Inner Identity, on the other hand, is a more introspective response to the crisis. Irrational escapes and illogical behaviours as a reaction to the crisis and a decline waiting to happen. Habits and lifestyles are transformed into a distorted, silent and daunting parallel world, to be faced with a self-sufficiency that limits, as far as possible, our need for the international, or with new apotropaic products that stand up to the uncertainty of the contemporary".