Milano Fashion&Jewels
14* - 17 September 2024
(*Saturday by invitation only)
fieramilano, Rho
Milano Fashion&Jewels
Nicoletta Fasani is the new president of CNA Moda Tessile e Abbigliamento Milano. She is an entrepreneur in the field of sustainable fashion and owner of the company Nicoletta Fasani, an Italian brand born in 2010 with clothing proposals halfway between design and craftsmanship. We heard her views on enterprises, networking and sustainability.
As the new president of CNA Moda Tessile e Abbigliamento Milano, we immediately asked Nicoletta Fasani about the objectives in the short, medium and long term.
“The short-term goal is to start learning about the associated realities of the textile-clothing sector and to undertake a mapping so as to collect in a concrete and direct way the needs of the members. The medium to long term goal is to give voice to micro-enterprises.
Be careful - explains Nicoletta Fasani - the concept of micro enterprise should not be confused with the concept of START-UP. Often a micro enterprise is a company that has been operating with this legal and organizational form for several years and the Italian manufacturing sector, especially the textile-clothing industry, is made up of micro enterprises. Micro-enterprises that in most cases are family-run artisan businesses. Giving them value will enhance the country's economy”.
"In particular, at CNA Milano there are about 1500 member companies - recalls Fasani - but the textile sector is not well covered. Therefore, among the objectives there will certainly be an approach to the world of textiles to let people know the advantages of being part of an association, which is useful, for example, in administrative and bureaucratic practices: the association is a more streamlined interface that could give support in managing certain practices, with the effect of relieving micro enterprises that are often absorbed by the daily business activities, making available to them opportunities that otherwise they might disregard”.
Networking among companies and artisans is therefore fundamental, as it is the philosophy with which to participate in the association: “The bottom line is that we need to experience the association ourselves, it’s not an entity to which you have to submit passively. As small artisans we are the beating heart of our company and in the same way we must be active within the association. What I've learned from my experience as a businesswoman and an associate – says Nicoletta Fasani – is the importance of networking among ourselves and CNA Milano can provide great support in this networking activity”.
And obviously, among these networking activities we are also talking about events and trade fairs. “Trade fairs are still fundamental because they can offer a moment of encounter, a particular visibility that can be achieved by participating to trade fairs or with a good control of social media.
A visibility that, however, must not be just physical, but also explicit in intercepting specific and well-defined targets. That's why, for example, flexible and modular direct marketing tools are very important. ”
But another important aspect for the recognition of a company is Sustainability: “The pandemic has accelerated a process of focusing on sustainable product and production and we are unlikely to return to a pre-covid situation.
The theme of Made in Italy must necessarily be aimed at encouraging those who - despite the high costs of Italian production - are producing in Italy. Traceability of products will be also fundamental, knowing the origins of the product you buy and wear and how it was made.”
“Communication – explains Fasani – should reward those who are attentive to the global economy, supporting domestic production and production processes that - in addition to the use of ecological materials or sustainable craft processes - are real processes of circular economy.
The future of companies - and their budgets - will have to be based on criteria that cannot disregard a real attention towards a sustainable and circular production environment. That's really what will make the difference !
The final message with which we say goodbye to Nicoletta Fasani is addressed to the whole community of HOMI Fashion&Jewels Exhibition, but it is also a call for each one of us:
"We need to be aware that we are part of a community and to become more empathetic with the trade fair organiser, thinking of those who buy our products not as consumers but as consumACTORS!”.
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