Milano Fashion&Jewels
14* - 17 September 2024
(*Saturday by invitation only)
fieramilano, Rho
Milano Fashion&Jewels
A Jewel for Every Story: behind every bracelet, necklace, earring or anklet is a woman artisan living and working in Nepal.
Behind every A Beautiful Story bracelet, necklace, earring or anklet is a woman artisan living and working in Nepal. This was an ethical and conscious choice, strongly desired by Cathelijne Lana, after experiencing this country as a volunteer: in 2006 she decided to found a brand to tell the stories that animate the places with which she has fallen deeply in love, offering the female population the opportunity to become independent "I am fascinated by the family atmosphere: during my stay I met some women artisans who created beautiful jewellery, work that did not enable them to grow or to have a social reward" - the founder tells us -A Beautiful Story was born with the aim of creating a perfect union between those who produce, those who design, those who offer for sale and those who buy: a real family based on values of respect, cooperation and sensitivity".
All items have a story: for those who give them, because this gift really expresses something, but also for those who create them, because through their craftsmanship they can build a life, a future. Choosing a jewel from A Beautiful Story means giving an opportunity to realize oneself with full respect for the person, with adequate working hours and a salary.
This involves slow, sustainable and ethical fashion that offers trinkets made exclusively by knitting, where coloured threads are intertwined with micro-beads and charms: lucky charms to carry with you and donate with good-luck cards. These are stories to wear or share, as a sign of affection.
A BEAUTIFUL STORY is based Amsterdam and Cathelijne Lania is Founder and Managing Director. In Italy the brand is distributed by Margo de Hoog.
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