“We are getting back to normal: online sales, which helped us get through the period of lockdown, now continue alongside the in-store experience.” Marco Adamuccio, purchase manager for Rocco Profumerie, talked to HOMI Fashion&Jewels Exhibition.
Rocco’s sales outlets, which are spread across the Puglia region (the heel of Italy), have always been about the ritual of beauty, enhanced by the fashion element. “For us, the trade fair has always been an important business moment, especially in terms of purchases regarding bijoux and trendy jewellery. This fair offers a very wide range of items and we always manage to find a variety of new products, and these are very varied in terms of both style and price range.”
Rocco Profumerie is considered a reference point for fashion accessories, thanks to the glocal strategy it adopts, one with strong ties to the local area. “Getting together and building relations with our clientele remains fundamental. Our commitment is to work at their side, providing an information and consultancy service, at the cutting edge of the business as regards products and trends. This is that extra something that enables us – still today after so many years in the business – to be a reference point for our local area. We offer a wide range of different products, with the focus on original, high-quality items.”