2020

Young people and the world of accessories

The fashion accessories segment is always changing, and it is difficult to frame it in a single way, since it are governed by the unwritten rules of the trends followed by consumers who make it the everyday reality of the future with their sensibilities and taste.

While this complex scenario makes it futile to attempt a precise analysis, it is perfectly possible to outline some macro-trends, based on a survey on feelings run by HOMI Fashion&Jewels Exhibition together with a group of students from POLI.Design, Milan.

To understand this type of public, their preferences and characteristics, is of vital importance if we are to gain a dynamic overview of the state of the art in the fashion accessories segment.

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The accessory as an essential element

Accessories are key to leveraging and characterising a look.

Accessories can be the foundation for a personal style and embody a specific lifestyle.

Accessories are an essential complement to apparel, and are increasingly being

Accessories can make a well-defined statement.

The key features

Accessories must respond to the increasing demand for sustainability and inclusiveness.

Accessories must offer ever more personalisation, without compromising design and innovation.

Accessories, precisely due to their attention to social trends, must be strongly communicative.

Accessories must have lasting value, must be something that can be passed on and become part of our personal patrimony.

Purchasing behaviour: foreground values

Accessories are often purchased with an eye to the sustainability, ethical values and creativity which make up their content and are an important part of the craft that goes into them.

Personal taste, often expressed as an impulse buy triggered by look or need to use, is an important driver of the urge to buy an accessory.

The aesthetic characteristics of an accessory – often combined with brand awareness - are another important factor in the decision to buy.

Seen at HOMI Fashion&Jewels: what liked it the most

The fertile combination of past and present which gave new life to tradition in the products on show.

The vast variety of jewels on show and they way they had been made.

The value of the various cultures expressed by the accessories.

Seen at HOMI Fashion&Jewels: the most evident trends

Nature as an inspiration for the exhibitors' work.

The re-invention of tradition which transmutes know-how into new materials, often recycled, and new forms.

The great attention to craftsmanship and use of diverse techniques, often with the aim of creating original, unique products.