POPTIMISM and CHOICELAND. Future Trend Scenarios for Accessory and Jewellery

fieramilano, Rho
17_20 FEB 2023

POPTIMISM and CHOICELAND. Future Trend Scenarios for Accessory and Jewellery

Focus: Analysis of Contemporary Trends and Influences in Fashion Jewellery

 

Live webinar – October 7th, 2021

 

 

From our analysis of the contemporary scene, it is possible to identify trajectories, emerging themes that define aesthetic connotations, inspiration for companies and designers in the jewellery and accessory sector.

 

The digital talk organised by Homi Fashion&Jewels in collaboration with Poli.design presents trends for the next two years in the jewellery sector in terms of aesthetics, shapes, colours, materials and its relationship with the body.

 

After an introduction to the topic, the two macro-trends will be described: Poptimism and Choiceland. Each trend covers inspirational mood boards, lifestyle boards delineating the target consumer of reference and four micro-trends. Lastly, the talk includes a moment of discussion with guests, professionals and experts in the sector, who will tell their point of view, offering a direct opinion on the contemporary landscape.

 

This session will be of interest to designers, companies and professionals working in the jewellery sector.

 

 

Topics:

· How are jewellery trends identified?

· What are the new trends for 22-23?

· What will be the new aesthetic connotations that the trends will bring?

· How can these trends affect the design and production activity of a jewellery brand?

 

 

Welcome & opening remarks:                          

2.30 pm  5’  Emanuele Guido

Exhibition Director Business Unit Lifestyle

Fiera Milano

 

Introduction by Chairman:    

2.35 pm  5’  Alba Cappellieri

Full Professor, Department of Design,

Politecnico di Milano,

and Director

Museum of Jewellery Vicenza

 

Presentation 1st part research & new trends:  Poptimism and Choiceland

2.40 pm 10’  Beatrice Rossato

PhD Candidate, Department of Design

Politecnico di Milano

 

                                                                      

Presentation 2nd part research & new trends:  Poptimism and Choiceland

2.50 pm  10’  Susanna Testa

Assistant Professor, Design Department

Politecnico di Milano

                                                        

 

3.00 pm 15’ Maria Sole Ferragamo

Designer and founder

SO-LE Studio

 

3.15 pm  15’  Sveva Camurati

Designer and founder

Sveva Collection

 

3.30 pm Q&A and closing notes

Alba Cappellieri

Emanuele Guido

 

Chairman

Alba Cappellieri

Full Professor, Department of Design, Politecnico di Milano, and Director Museum of Jewellery Vicenza

Ph.D. is Full Professor of Design of Jewellery and Fashion Accessories at the Politecnico di Milano, where she is the Director of the International Master in Fashion Accessories Design, of the Master on Brand and Product Management at the Milano Fashion Institute (consortium of Bocconi, Politecnico and Cattolica universities). She is a member of the Scientific Committee of the Ecole Van Cleef & Arpels in Paris, of the Gijs Bakker Foundation in Amsterdam and of the Fondazione Cologni in Milan. From 2013 to 2016 she taught Design Driven Innovation at the Stanford University. In 2017 she was appointed Ambassador of the Italian Design at Osaka, in 2018 at Sydney, in 2019 at Baku, in 2020 at Miami. From 2014 she is the Director of the Jewellery Museum in Vicenza, the only Italian museum exclusively dedicated to jewellery. She curated several International jewellery exhibitions and her last publications include “Van Cleef&Arpels: Time, Nature, Love“(Skira 2019), "Jewels of the twentieth century, from Art Nouveau to 3d Printing." (Skira, 2018), “Chains, jewellery in history, function and ornament” (Silvana 2018), “Brilliant” (Corraini 2016), “Jewellery a la Mode" (Corraini 2016), “Sentimental jewellery” (Marsilio 2014), “Italian design meets jewellery”(with M. Romanelli, Marsilio 2013).

Speakers

Emanuele Guido

Exhibition Director Business Unit Lifestyle, Fiera Milano

Graduated in Business Administration in 2003, at the University Bocconi (Milan), since September 2019 Emanuele Guido is Director of the Lyfestile Business Unit of Fiera Milano, which includes Fashion and Lifestyle Exhibitions directly organized by the Italian Company. In his prevoius working experiences, Emanuele Guido hold important roles in the Exhibition Industry, in marketing and international developments assignments, in Italy and abroad. Since October 2010 he is also Director of the Strategic Marketing Division of Fiera Milano.

Beatrice Rossato

PhD Candidate, Department of Design Politecnico di Milano

Beatrice Rossato, PhD Candidate in Design, Politecnico di Milano. Her research focuses on the relationship between the jewel and the body. She studied at the Politecnico di Milano, where she earned both her Bachelor’s and Master’s degree. During her master studies she completed her education course at the Fashion Institute of Technology in New York City. She works as a freelance designer and photographer and carries out academic activities as a tutor at the Final Synthesis Labs of fashion, jewellery and accessory courses at the Politecnico di Milano. She teaches in the Master in Accessory Design (POLI.design) and she is part of the faculty of the Milano Fashion Institute (consortium of Bocconi University, Politecnico di Milano and Cattolica universities).

Maria Sole Ferragamo

Designer and founder SO-LE Studio

She was born in Florence in 1990 and she works at the intersection of leather artisanship, jewellery design, architecture and visual arts. She holds a Degree in Architecture from the Politecnico di Milano, Milan, IT and a MA Design (Jewellery) from Central Saint Martins, London, UK. In 2017, she founded SO-LE STUDIO to function as a brand, laboratory and artistic umbrella within which to gather her creations and projects; rescuing and transforming high-quality leftovers, such as leather, into unique jewellery, as well as opening up conversations and cross-field collaborations. Throughout SO-LE STUDIO, she regularly collaborates with Elisabetta Cipriani Gallery, with which she has presented elements of her collections at Art Basel and MiArt. Her creations were included in the exhibitions MEMOS curated by Maria Luisa Frisa at Museo Poldi Pezzoli, Milan, IT (2020); SUSTAINABLE THINKING at Museo Salvatore Ferragamo, Florence, IT (2019-20), and have been featured on Wallpaper, AD, Vogue UK and Italy, I-d, L’Officiel, Harper’s Bazaar Greece, and Il Corriere amidst others. In 2020, upon commission from Museo del Novecento, she designed the piece Crisalide di Sole to be presented as the award for the first edition of Rinascimento +, a prize celebrating patronage and collecting. Maria Sole Ferragamo was selected by Polimoda in Florence, IT as Mentor for the institution’s Seasonal Course in Fashion Jewellery to be held in Spring 2021.

Sveva Camurati

Designer and founder, Sveva Collection

Born in Milan, she grows up at her grandma’s haute couture atelier while she cultivates her talent for ballet at La Scala dance school. At age 18, she first moves to Paris and then to New York where she pursues her passion for acting, studying at the Lee Strasberg Theater Institute. She lives in Manhattan for 6 years acting and working as an interior decorator. She subsequently travels almost worldwide, on her own, with a back-pack: Central and South America, Africa, India, the Middle East. She returns to Milano in 2005, and she starts designing and making creative and unique jewelry pieces, with the influence and taste of her multi faceted experiences. Sveva creates her first accessory collection- Pepita- a bohemian handmade jewelry brand distributed in the US, and in 2010 Sveva Collection is born, a creative mix of refined handmade embroidery and unusual materials, completely handmade by her and by her Italian team of women in Puglia. Sveva Collection has been successfully retailed in the best high-end fashion stores worldwide.

Susanna Testa

Assistant Professor, Design Department

Susanna Testa, PhD in Design, is Assistant Professor at the Design Department of Politecnico di Milano. Her research focuses on interaction and technological innovation within the field of fashion. Among academic activities, she lectures at the Bachelor’s courses in Jewellery and Accessory Design, Fashion Illustration and Portfolio & Digital Branding (Politecnico di Milano) and she is didactic coordinator of the Master in Accessory Design and of the Master in Fashion Tech (POLI.design). She is part of the faculty of the Master in Fashion Direction: Brand & Product Management at Milano Fashion Institute (consortium of Bocconi, Politecnico di Milano and Cattolica universities). She is active as illustrator and consulting designer with a focus on jewellery and fashion accessories. Among her publications: “FashionTech. Body Equipment, Digital Technologies and Interaction” (Universitas Studiorum, 2019).